McDonald's Portugal
Stranger Things
The Upside Down, rebuilt for a 26-second spot.
2025Advertisement0:26
● ABOUT THE PROJECT
McDonald's meets Stranger Things — the series' visual language, recreated shot for shot.
We mimicked its signature effects and compressed them into campaign pace, on a very tight deadline.
BBDO's creative, directed by Filipe Penajoia at Trix.
3DSUPERVISIONCOMPOSITING
CORE TEAM
CLIENTMcDonald's Portugal
AGENCYBBDO Portugal
CATEGORYAdvertisement
YEAR2025
DIRECTORFilipe Penajoia
PRODUCTIONTrix
DOPLeandro Ferrão
POSTGlimpse VFX
VFX
Glimpse/