McDonald's Portugal
Stranger Things
The Upside Down, rebuilt for a 26-second spot.
2025Advertisement0:26
● ABOUT THE PROJECT
McDonald's meets Stranger Things — the series' visual language, recreated shot for shot.
We mimicked its signature effects and compressed them into campaign pace, on a very tight deadline.
BBDO's creative, directed by Filipe Penajoia at Trix.
3DSUPERVISIONCOMPOSITING
CORE TEAM
CLIENTMcDonald's Portugal
AGENCYBBDO Portugal
CATEGORYAdvertisement
YEAR2025
DIRECTORFilipe Penajoia
PRODUCTIONTrix
DOPLeandro Ferrão
POSTGlimpse VFX
CG SUPERVISORRui Romano
VFX
Glimpse/