PUMA
Por Amor à Camisola
Some shirts are just a shirt. This one takes over the country.
2026Advertisement1:00
● ABOUT THE PROJECT
A giant shirt soars over the bridge. Couples marry in full kit. Fans flood the streets.
Nothing ordinary in this PUMA campaign — and our job was making all of it read as real, frame by frame.
Directed by João Retorta at Playground.
3DVFXSUPERVISIONCOMPOSITING
CORE TEAM
CLIENTPUMA
CATEGORYAdvertisement
YEAR2026
DIRECTORJoão Retorta
PRODUCTIONPlayground
DOPBernardo Infante
CG SUPERVISORRui Romano
VFX
Glimpse/