Mudamos Juntos

The real challenge in the BPI campaign was crafting tools to capture the essence of uncovering something fresh beneath ingrained habits. We developed an in-house tool for lifelike tree simulations, with intricate interactions in cloth dynamics. We meticulously applied 3D rotoscoping across diverse scenes—cars, buildings, people—creating authentic collisions with customized cloth simulations. We also brought 3D smoke and sand dynamics into play, mingling with virtual debris, culminating in a unique 3D stadium to replace the real one. When the agency pushes boundaries, it's where we thrive, honing our skills and crafting innovative tools—an opportunity we're truly grateful for!